Help Celebrate Family Medicine Week
September 27 - October 3, 2026
Be part of a nationwide effort to celebrate family physicians and elevate the specialty. Family Medicine Week was inspired by successful chapter-led campaigns and established as a national observance by the AAFP Congress of Delegates. AAFP chapters are at the heart of this celebration, helping amplify the impact of family physicians across the country.
Thank you for partnering with us to make Family Medicine Week a success. Download and share these resources to join the celebration.
What’s included:
- Digital ads (320 x 50, 728 x 90 and 300 x 250)
- Sample social media posts (copy + art)
Please note: To help create a strong, unified national celebration, please wait to post these materials on your website, social media channels and other communications until Family Medicine Week officially begins.
DIGITAL ADS
Promote Family Medicine Week on your chapter website, in member communications and across digital channels with these downloadable ads. Link ads directly to: AAFP.org/FMW2026
300 x 600 Ad
300 x 50 Ad
728 x 90 Ad
300 x 250 Ad
SAMPLE SOCIAL MEDIA POSTS/CUES
Use these ready-made social posts to help celebrate family physicians, engage your members and spread the word about Family Medicine Week across your social channels. Customize the posts as needed and pair them with the provided graphics to maximize reach and engagement.
Option 1
You answered the call. ☎️
Not the one that rings at 2 a.m.—the call. The one that pulled you toward family medicine and never let go.
This week, we're celebrating you and every reason you answered.
What called you to family medicine? Tell us below. 👇
#FamilyMedicineWeek #AnsweredTheCall #FamMed
Option 2
Ring, ring. ☎️ Who's there?
The moment. The mentor. The patient. The reason you knew family medicine was your calling.
You answered, and we're so glad you did. Happy Family Medicine Week!
Tag a colleague who answered the call with you.
#FamilyMedicineWeek #AnsweredTheCall #FamMedProud
Social Cue Questions
- What called you to family medicine?
- When did you know it was your calling?
- Finish the sentence: I was called to family medicine because ______.
- Who called you to family medicine—a mentor, a patient, a moment?
- What keeps you answering the family medicine call?
- Wish your peers a Happy Family Medicine Week!
- Just answering the call? We're glad you're here.
Social Cue Questions
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Sun/Mon: Launch + "What called you to family medicine?"
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Tue–Thu: Feature member’s calling stories
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Fri: Student/resident spotlight “Why are they answering the call to family medicine?”
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Sat: Thank-you wrap + "Family medicine is stronger because you answered"